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Needmug

Nothing gets lost between the drawing and the build.

We research, design, and then build what we designed. Nothing gets signed off that we can’t ship, and nothing quietly loses its detail between the design file and the release. Web platforms, mobile apps, dashboards, and the tools your own team lives in all day.

What we design.

Anything with a screen and a job to get done on it. Some of it people choose to use; most of it they have to, and that kind gets judged harder.

  1. Web, mobile and tablet interfaces, plus the logo and visual identity that hold them together.
  2. Dashboards and account screens that stay readable as the data grows.
  3. Payment and checkout flows, including the states nobody designs until they break.
  4. Internal tools, for people who look at the same screen forty hours a week.
  5. Design systems: components, tokens and the rules for using them.

We design the error, empty and slow states at the same time as the happy path. Those are the screens your users meet on the day something goes wrong, which is the day they decide whether they trust you.

What you get.

  1. A design that fits your requirementsWe work from what you need it to do and from sessions with people who match your customers. Every screen is checked against both, so a design decision traces back to something other than taste.
  2. Wireframes before pixelsThe structure settled while it is still cheap to change, rather than after two weeks have gone into the visual detail.
  3. Interface design, in every stateEach screen loading, empty, failed and finished, with its responsive behaviour, so nothing is left for a developer to invent at eleven at night.
  4. A component library that matches the codeNamed components with their spacing and their rules, kept in step with what actually gets built, so the second feature costs less than the first.
  5. Accessible to WCAG 2.2 AAContrast, focus order, keyboard paths and screen reader labels decided in the design rather than patched after an audit. We run those audits, so we know what they find.
  6. The source files, in your workspaceEditable, organised and in your own account. We work in them and we answer for them, but they are yours from the first day.

A design your developers can actually build.

Most design work is handed to a development team that was never in the room, and the detail drains out on the way: spacing drifts, error states go missing, the animation gets dropped because nobody costed it. We draw with the build in mind, because building is the other half of what we do. If we build it, nothing is lost in the handover. If your own team builds it, they get files and a component library written for them rather than at them, and when something turns out expensive you hear it during the design rather than after you approved it.

Questions, answered.

You probably know them better than we ever will, so the research is short. What it finds is the gap between how your team describes the product and the words your customers use for it. That gap is usually where the drop-off is, and it is cheap to find before the build rather than after.

Yes, and it is often the right first move. We work through your existing screens, fix the ones costing you the most, and ship them in stages instead of putting a whole new product behind a single launch date.

We do on most projects, and we are glad to hand it over instead. Where your own developers build it, we stay in through the build and review what ships, because a design is only worth what actually reaches the screen.

As part of a product, yes: a logo, a palette and type that hold up across web, mobile and tablet. What we do not run is a full brand programme with positioning workshops and a tone-of-voice manual. If that is what you actually need, we will say so, and a brand studio will serve you better.

Part of it. We sell accessibility audits as well, so we know what an auditor finds, and designing for it costs a fraction of retrofitting it afterwards.

Show us the screens.

Send a link, or a screenshot of the part that frustrates people most. You’ll get a first read on what’s wrong and what it would take to put right.